about showUP

up to date and innovative

showUP has become known as the most inspiring Dutch trade show for home & gift. showUP focuses on buyers from home & gift stores, concept stores, webshops, department stores and museum stores. Stylists, press and bloggers also come along to get inspired.

More than 300 international exhibitors from are present at showUP. Varying from small starting labels and young designers to well-known brands from all over Europe. And that is what makes showUP so charming: big international brands stand side to side with upcoming labels and young designers.

The edition of 2-3 February wil be held in the EXPO Greater Amsterdam. 

You will find us in booth H319 in Hall 2.